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February 2007
Do What You Say You Will Do! DWYSYWD
By John Paul Galles

     One of the most basic rules for succeeding in business is to simply, “Do what you say you will do.” That seems refreshingly easy: That seems like a “no-brainer.” Doesn’t everyone practice that simple principle for conducting business? Shouldn’t that be expected as a minimum?

     I asked a good friend of mine for his best advice when I started this business. His reply came quickly and in a perfunctory manner. He said, “You will succeed in business if you do what you say you will do.” I said that seemed too easy. He said that it is much tougher than I might imagine. There are many obstacles to performing successfully.

      We all know that business transactions are generally conducted by way of contracts or agreements in writing. A contract is an agreement between two parties where one party agrees to do something like produce a product or provide a service in exchange for compensation from the other party.

No matter how complete and accurate the contract, however, the parties to any agreement have certain ambitions and expectations that may go beyond the words on paper. They may stem from words that have been expressed and/or impressions that have been created in advance of or alongside any written contract. And so, it is especially important to communicate accurately, honestly and forthrightly with all information that is important to any transaction.

      Your customers, clients and vendors want you to do what you say you will do. Furthermore, they want it done when you say you will do it. Don’t make the mistake of promising more than you can deliver! Don’t make the mistake of promising anything sooner that it can be delivered!

       What you promise must be delivered on time for people to have confidence in you and your company. It is often a wiser practice to under-promise and over-deliver. I am proud to have recently received a thank you letter from a customer for a substantial project we had completed. It read: “You can never be better than under-promising and over-delivering and that is what you did with our project. We couldn’t be more pleased and thought your performance from start to finish was exceptional. Thank you.”

      In all of our relationships with our customers, clients and vendors, we are very

careful to do what we say we will do. We also want them to do what they say they will do. It is that intrinsic trust and confidence in our working relationship that helps us perform successfully. In fact, we are working as a team for our mutual benefit. The success of our performance may lead to even more business opportunities in the future. We want to build trust and confidence and to meet more ambitions and expectations that go beyond what we have promised. We want to earn the trust and confidence of our customers and clients. We will be successful when we work in tandem with our employees and vendors to deliver a quality product or service that exceeds expectations.

      As our company enters its eighth year in business, we promise to continue to work hard each and every day to make sure that each issue of Greater Charlotte Biz improves over the previous issues. We strive to provide quality content that meets the needs of our readership and helps them become better business people. We want to expand our readership so that our advertisers will receive more return on their investment in advertising in our pages.

     Having produced over 400 biz profiles in seven years, we have merely scratched the surface of the abundant business activity in this region. We look forward to delivering even more quality content in 2007.

     We invite your input. We invite your ideas. We invite your criticism and feedback. We want to earn your trust. We want to do what we say we will do and do even more.
John Paul Galles is the publisher of Greater Charlotte Biz.
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