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March 2011
Helping With the Bottom Line
By Tony Zeiss

     In today’s climate, as businesses of all sizes work to leave the recession behind, take time to realize the positive impact a community college such as CPCC can have on your bottom line.


A Skilled Work Force

     Your business can’t succeed, and new companies will not continue to relocate to the Charlotte region, without a skilled work force. CPCC brings that resource to the area through training initiatives, educational opportunities, co-op experiences and apprenticeships. Our students gain skills and insights important to today’s industries, both in the classroom and on the job. Each of our curriculum and corporate and continuing education areas enlists the help of an Advisory Council, comprised of industry experts who help craft our curriculum and educational outcomes, based on the current needs of businesses. Our students work in real world lab environments, and study with faculty who have industry experience outside of the classroom.

     CPCC offers hundreds of certifications that can help individuals get the skills they need in today’s market. Many of our corporate and continuing education students already have degrees, and in some cases, advanced degrees, but they recognize a specific area in which they need growth, such as project management or leadership development. CPCC has the resources that help these students bridge the gap to new or expanded careers.

     Our students work with many local businesses through internships, co-ops and apprenticeships. These experiences offer students course credit while giving businesses much needed resources and access to new employee talent. Many businesses use these opportunities to build their future employment bases, while giving students invaluable real-world work experiences.


Corporate Learning

     CPCC will partner with you to design a training program for your employees, and in many cases the College has become area businesses’ primary professional development resource. Eligible companies can also qualify for free resources through CPCC from the State of North Carolina. Through these Customized and Incumbent Worker Training programs, CPCC works with local companies to design and implement training programs that result in improved processes, increased skill attainment and/or company growth.


Talent Pool Management

     CPCC can help you manage your talent pool by providing links to potential employees who fit your needs. The College has a number of services available to local businesses, from Career Fairs to on-campus recruiting efforts and job postings. The College can help you navigate your pool of candidates, ensuring you reach the best fit for your needs.


Small Business Resources

     CPCC offers a number of resources to entrepreneurs and small businesses owners through our Institute for Entrepreneurship, including individualized business counseling, a wide array of workshops and access to a number of nonprofit organizations and government entities that can provide much needed resources to your business.

     As you review your maintenance and growth plans for your business, consider the services that CPCC can bring to your organization that can directly impact your bottom line. From finding a qualified work force, to developing your existing personnel, to enhancing your own personal skills, CPCC will partner with you to ensure your future success.

     Is a co-op student/intern/apprentice right for me?

• Evaluate potential employees before making a long-term commitment, and reduce your personnel costs.

• Gain access to candidates with sought-after skills or background.

• Increase your staff diversity.

• Shape the future work force by partnering with local colleges.


NC Community Colleges—creating success


Customized Training

     For nearly 50 years, North Carolina community colleges have offered no-cost, company-specific training to eligible companies; N.C. was one of the first in the nation to offer what has become an important economic development tool. Training may be provided to companies that create eligible jobs, make significant investments in technology or take on critical productivity enhancement efforts.

     • During fiscal year 2009-10, the Customized Training program provided customized job training to 16,346 individuals at 590 eligible companies. A total of $8,020,044 was expended at an average cost of $491 per trainee.


Continuing Education and Workforce Development

     Workforce Continuing Education programs offer many pathways to train students. Local colleges have the flexibility to offer training as a single course or they may bundle a series of courses and offer students a certificate of completion leading to a recognized credential (licensure, certification, renewal or registry listing). These training opportunities are short-term, affordable, and have flexible scheduling.

     • There are more than 900 courses available through Continuing Education programs. More than 250 courses lead to a state-regulated or industry-recognized workforce credential.

     • In 2008-09, first-time test takers averaged a 96 percent passing rate on their licensing or certification examinations. Aviation Maintenance (100%); Veterinary Medical Technology (100%); Radiography and Radiation Therapy (97%); Cosmetic Arts (96%); Dental Hygiene (92%); and Associate Degree Nursing (89%).

     • Approximately 85 percent of all public safety personnel (fire, law, emergency) are trained at a community college.

     • Offered at NC Community Colleges, the North Carolina Career Readiness Certificate (NC CRC) is a nationally recognized workplace skills credential. Since its initial implementation in 2006, nearly 60,000 individuals have earned the NC CRC credential, which places N.C. sixth in the nation for number certificates earned.

     Content provided by Dr. Tony Zeiss, president of Central Piedmont Community College. Learn more at For information about Corporate Learning, visit Small business resources available at


Dr. Tony Zeiss is president of Central Piedmont Community College.
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