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March 2011
What’s New for Your Social Media Marketing “Tool Box?
By Kip Cozart

     Nine months ago, we described several software applications and online Web services that can help businesses make the most of their social marketing initiatives. At the time, the importance of including Facebook, Twitter, LinkedIn and other social media channels as a part of a comprehensive B2C or B2C marketing effort was certainly on the rise.

     Today, leveraging these channels in order to draw new and existing customers to your company’s centralized website presence is now an essential requirement for any effective online strategy. Here are some additional services to consider adding to your social marketing tool kit. Think “More Social Gizmos.”

 

HootSuite.com… One of several hub-style management applications, HootSuite offers the ability to create, schedule, post and monitor all of your social media content postings and track audience statistics simultaneously for multiple outlets like Facebook, Twitter, WordPress, and various RSS feeds, using a single coordinated program. HootSuite works well for groups too, facilitating team collaboration and coordinating individual content management assignments.

 

Involver.com… Involver, as a Facebook-preferred vendor, also offers a one-stop shop for creating and tracking content postings for a long list of social media channels all at the same time, including popular multimedia channels like YouTube and Flickr. Involver offers its own unique SML (Social Markup Language) that provides front-end developers the ability to select or create complex applications that can be deployed across multiple social networks, such as interactive polls, coupons, photo galleries, slide presentations, embedded flash movies, file sharing, email sign-up forms, and other powerful engagement options.

 

SocialOomph.com... SocialOomph (formerly TweetLater.com) is another low-cost social media management application that specializes in prescheduled content creation and automated postings, including preset Facebook wall page and status updates, prebuilt Twitter tweets, as well as preplanned Blogger, WordPress and Tumblr blog postings. SocialOomph further provides excellent SPAM filtering tools to protect your social media channels.

 

Gist.com... Another valuable social media management tool, Gist collects and organizes your customer contact data into a single centralized application. Customer contact information from Facebook, Twitter and LinkedIn is combined with common CRM (customer relationship management) tools like Salesforce.com, Gmail, Outlook and other databases. The combined customer contact information can also be accessed on the go via iPhone and Android smart devices.

 

Wildfire Interactive... Located at wildfireapp.com, Wildfire Interactive offers the online marketer personal assistance plus a do-it-yourself, template-driven application to help construct a variety of branded sweepstakes, contests and giveaway promotions that are specifically designed for Facebook and Twitter integration. Promotions may be created that can increase your social media follower base, distribute coupons, encourage e-commerce purchases, collect timely market research and stimulate viral “word of mouth campaigns.”

 

Multiple Tools for Mobile Text Messaging… Take advantage of mobile content delivery by adding the immediate impact of SMS text message delivery to your existing social media game plan. Proven Web-based services, such as EzTexting.com, Message-Media.com and TextMagic.com, offer low-cost and simple-to-use text announcement and notification programs that deliver “just in time” messages directly to your customers’ mobile phones.”

      Content provided by CC Communications, a Web design, programming and Internet media company providing a full array of services to businesses and organizations to enhance and produce effective Web, e-mail, multimedia marketing initiatives and business process improvements. For more information, contact Kip Cozart at 704-543-1171 or visit www.cccommunications.com/resources_articles.cfm.

Kip Cozart is CEO of CC Communications, a Web design, programming and Internet media company.
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