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May 2010
What’s in Your Social Media Marketing “Tool Kit?”
By Kip Cozart

     It seems like everyone is racing onto the Facebook, Twitter, Wordpress and LinkedIn social media marketing speedway. Businesses are discovering new and exciting ways to merge with these busy customer intersections every day. The challenge is finding time-efficient, yet effective ways to shift into these fast-moving forums. Try these helpful supplemental social media management tools to tune-up your company’s social engine. Think “Social Gizmos.”

     Monitter.com… Serving as your eyes and ears for all things Twitter, Monitter.com is a free service that allows you to monitor simultaneous live tweets, covering multiple keyword phrases, which are presented together on a single screen.

     Tweetdeck.com… Update and post new content from your computer, iPhone and iPad to Twitter, Facebook, LinkedIn and MySpace all from one entry source using Tweetdeck.com. Recording and sharing of video clips is further supported.

     All in One SEO Pack… This “plug-in” for Wordpress helps to optimize your blog for better search engine performance, allowing you to fine-tune your page title, description, meta keywords and navigation for each post.

     Jott.com… Starting at only $3.95 per month, Jott Assistant lets you record your voice message via telephone and post it automatically as text directly to Twitter, Facebook, Wordpress, Blogger and other social media Web sites. It can also convert your phone call to Microsoft Outlook, Google Calendar, and Salesforce.com applications.

     Slideshare.net… Take your Microsoft PowerPoint, Keynote, Microsoft Word or PDF content presentations “viral” using SlideShare. This free application converts your content into a portable online “player” that may be linked or embedded into blogs, Facebook, Web pages, e-mail, and others. An extra feature allows you to add synched audio to each slide to enhance the presentation.

     TubeMogul.com… Video is adding an exciting new dimension to social media. TubeMogul helps you upload your video segment once, then automatically distribute it and track viewership across multiple online channels all at once, including YouTube, Facebook, MySpace, Yahoo! Video, MSN Video, Brightcove, and many others. TubeMogul also feeds to iTunes and other MRSS feed readers as well.

For more information about emerging online technologies, visit http://www.cccommunications.com/resources_articles.cfm.

     Content contributed by CC Communications, a Web design, programming and Internet media company providing a full array of services to businesses and organizations to enhance and produce effective Web, e-mail, multimedia marketing initiatives and business process improvements. For more information, contact Kip Cozart at 704-543-1171 or visit www.cccommunications.com.

Kip Cozart is CEO of CC Communications, a Web design, programming and Internet media company.
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